Archive for the 'LinkedIn' Category
Back in November of ‘07, MySpace announced the future launch of “SelfServe by MySpace” which would “allow advertisers to directly purchase, create and analyze the performance of ads throughout the MySpace network.” It was supposed to be in beta for two months then launched in early ‘08. It didn’t happen and ClickZ reported last month [...]
LinkedIn DirectAds
LinkedIn has quietly launched a beta version of a dynamic CPM text advertising platform called LinkedIn DirectAds. No formal announcement of the launch was made on the LinkedIn blog or elsewhere. According to the DIrectAds FAQ, advertisers will be able to dynamically target ads by age, gender, geography, educational institution, industry, and [...]
Facebook continues to quickly and quietly improve their advertising platform. In yet another innovation launched without formal announcement, Facebook now allows advertisers to target ads based on professional titles in user profiles. Previously ads could only target by keywords listed in users’ “interests” field. Now Facebook has indexed professional titles and allows [...]
The Facebook advertising platform continues to advance ahead of the rest of the social network pack. We’re still waiting on the API, but they’ve recently snuck out a feature that allows users to indicate whether they like or dislike an ad served up to them. Where previously there was just a link [...]
I’ve recently been doing some analysis focusing on the growth rates of major social networks and resume databases (I’m saving major blogging platforms for another day, although I’m guessing there are ~400M blogs out there). For the purposes of this analysis I calculated the user profile CAGR for each major social network and resume [...]
This week, LinkedIn announced the future launch (apparently you can do that) of the LinkedIn Research Network. Product manager Mike Gamson spoke about the service earlier this week to eWeek and at the Money:Tech conference currently being held in NYC. O’Reilly reported on it as well. The LinkedIn Research Network, if it [...]
Looks like LinkedIn is lining up an IPO exec team…hoping to hit $100m in revs this year. LinkedIn replaced CEO Reid Hoffman earlier this year as well. Very interesting.
This concept of an IPO team reminds me of Steven Kaplan’s research on the importance of the horse (technology, idea, etc.) or the jockey (management) [...]
I posted a few days ago about Yelp getting aggressive/deceptive with the tactic of getting users’ email login and passwords to scrape contacts. Yelp CEO Jeremy Stoppelman was kind enough to respond to my post and clarify that Yelp keeps scraped info private and offers the feature only for user benefit. LinkedIn has [...]
I have recently been using Yelp to find a dentist in my area and had great results and got really solid information from the user reviews. I have also been trying to help the ladies operate a small hair salon next to my building get online and get local ads running to get some [...]
The philosophies generally associated with the University of Chicago usually orbit around free markets, rational actors, and economic efficiencies. These were generally borne out of the Friedman & Stigler cohort and the Chicago School of Economics which reached its peak during the mid-80’s still is a dominant force in economics, politics, and law today.
An [...]