Archive for the 'brand strategy' Category

Corporate branding: The Bloomberg B-Unit

August 3, 2007 in Bloomberg, brand strategy, information, markets

I’ve written a little about corporate branding in the past, but I recently stumbled upon a real gem. The Bloomberg B-Unit.
The BLOOMBERG B-UNIT™ is a state-of-the-art biometric security device that provides BLOOMBERG ANYWHERE™ subscribers with enhanced identity protection and gives access to the BLOOMBERG PROFESSIONAL service.
How awesome is that. A state-of-the-art biometric security [...]

Corporate Branding 2.0

June 18, 2007 in brand strategy, mahalo

Jason Calacanis’ Mahalo is taking quirky, cheerful, do-gooder corporate branding pioneered by Google with their “Don’t be evil” moto and bright logo to the next level. The Mahalo name means “thank you” in Hawaiian. The corporate moto appears to either be “We’re here to help” or “Let’s do some good”. [...]

Branded e-commerce and WhiskeyMillitia.com

May 20, 2007 in Backcountry.com, brand strategy

In the past two days, two people close to me have sent me links to WhiskeyMilitia.com. It’s a slick e-commerce site site targeting the Shaun White generation that follows the woot.com promotional format of putting one heavily discounted item on sale at once until it “sells out.”
About a week and a half ago I [...]

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    • General Expert: Motorcycle Dealerships
      We have consultations available for people intimately familiar with motorcycle dealerships. We would like to discuss customer buying habits and trends that have emerged over the last several months, as well as what you think is coming in the market. Ideal candidates will own motorcycle dealerships.
    • Resellers/Users/Customers: Corporate Video Conferencing Products
      We have consultations available for individuals that can provide updates on the sales trends and evaluations for the video conferencing market. Companies of interest include: Tandberg, Polycom, Cisco and Hewlett Packard. Ideal candidates will be a customer, user or reseller of video conferencing products.
    • General Expert: Automotive Fasteners (OEM)
      We are interested in speaking to anyone who is familiar with the competitive landscape of OEM fasteners business in the U.S., as related to manufacturers like Cummins, Boeing, and Harley Davidson and in the UK with Ford's Premier Automotive Group (Jaguar/Land Rover/Aston Martin) and others. Ideal candidates will have deep industry experience and knowledge of the competitive landscape and trends within the industry.
    • General Expert/Instructor: Deception & Social Engineering Detection
      We would like to speak with people who have experience training employees of financial institutions in the art of detecting deception/social engineering. Ideal candidates will have a deep background in instruction/teaching these types of techniques and strong empirical data that supports efficacy of their methods.
    • Purchaser/General Expert: Human Resource Information Systems
      We are looking for people who evaluate performance management, talent management, and human resources information systems. Ideal candidates should be familiar with the popular vendors out there such as Success Factors, Taleo and other and be able to discuss advantages and disadvantages of the software and services.
    • General Expert: IT Procurement
      We are interested in speaking with IT procurement professionals about trends they have seen in budgets and spending over the last several months. Ideal candidates will manage IT procurement budgets and make purchasing decisions for their organization.
    • Retail Buyer: Shoes and Footware
      We would like to speak with retail buyers who deal with shoe purchasing. Ideal candidates will be department store shoe buyers or shoe buyers in other retail sectors. We would like to discuss trends in shoe retail and what you think will happen in the industry over the next 6 - 12 months.
    • General Expert: Gaming (Activision)
      We are looking for people who can comment on Activision's outlook over the next 6-12 months. How will games lke Guitar Hero, World of Warcraft, Bond, Starcraft, Diablo and Call of Duty do? What would be expected in terms of subscriber growth? What challenges lie ahead? We'd be interested in talking to someone at a specialty PC maker like Alienware or a video game analyst with experience talking to investment fund managers.
    • Dentists & End Users of Dental Laboratories
      We are conducting a research project on the use of dental laboratories for various products, including crowns and bridges, and removable devices (dentures, cast partials, etc.). In addition to understanding general product usage and procedure trends, we are interested in the impact of new technologies, such as the CEREC system, and of foreign import products on the use of dental labs in the U.S.
    • General Expert: Lawn/Garden Retail (Fertilizer)
      I am interested in learning about recent trends in the fertilizer industry regarding brands, recent consumer demand, and the extent to which consumers are "trading down" from recognized brand name products. Ideal candidate would be a Regional Manager of the Lawn & Garden department of a prominent retail store.