Archive for the 'advertising' Category
A subject often mulled over by startup founders and investors alike is the value of a user. Web services, just like brick and mortar service providers, try to make money from of those that use a service. Some sites charge users directly, but most rely on selling some form of access to their [...]
Back in November of ‘07, MySpace announced the future launch of “SelfServe by MySpace” which would “allow advertisers to directly purchase, create and analyze the performance of ads throughout the MySpace network.” It was supposed to be in beta for two months then launched in early ‘08. It didn’t happen and ClickZ reported last month [...]
LinkedIn DirectAds
LinkedIn has quietly launched a beta version of a dynamic CPM text advertising platform called LinkedIn DirectAds. No formal announcement of the launch was made on the LinkedIn blog or elsewhere. According to the DIrectAds FAQ, advertisers will be able to dynamically target ads by age, gender, geography, educational institution, industry, and [...]
Facebook continues to quickly and quietly improve their advertising platform. In yet another innovation launched without formal announcement, Facebook now allows advertisers to target ads based on professional titles in user profiles. Previously ads could only target by keywords listed in users’ “interests” field. Now Facebook has indexed professional titles and allows [...]
The Facebook advertising platform continues to advance ahead of the rest of the social network pack. We’re still waiting on the API, but they’ve recently snuck out a feature that allows users to indicate whether they like or dislike an ad served up to them. Where previously there was just a link [...]
Roughly six months ago I posted some information that I dug out of Facebook’s then just launched Facebook Flyer Pro advertising platform. I’ve been poking around with Facebook again the last few days and recent talk about Facebook’s valuation inspired me to update my report. Facebook has improved their advertising platform, now just [...]
Much of the recent buzz (two more) about VoIP app innovation seems to be brewing around Iperia. Iperia’s website is pretty tough to decipher, but it looks like they provide infrastructure for trackable calling and other VoIP stuff. They gave a demo of a potential use of their product at the VON 2007 [...]
Facebook’s recently launched Flyer Pro advertising platform offers a phenomenal, albeit manual, mechanism for targeting advertisements on Facebook. It also shows some interesting statistics about Facebook’s reach. I ran some quick numbers to see which countries were most saturated with Facebook’s +48M users. The winners:
Canada: 22.12%
Norway: 18.68%
UK: [...]
This is going to be all over the place today and I saw it on TechCrunch, but it’s too funny to not post it.
Seth Goldstein posted, in his usual bizarre fashion, about the billions of cookies that lie behind the billions of dollars which make up the recent ad network acquisitions. Seth’s venture AttentionSoft is trying to empower users to take control of their “attention” (embodied in cookies) because, as these acquisitions show, their attention is very [...]