Archive for the 'advertising' Category
A subject often mulled over by startup founders and investors alike is the value of a user. Web services, just like brick and mortar service providers, try to make money from of those that use a service. Some sites charge users directly, but most rely on selling some form of access to their [...]
Back in November of ‘07, MySpace announced the future launch of “SelfServe by MySpace” which would “allow advertisers to directly purchase, create and analyze the performance of ads throughout the MySpace network.” It was supposed to be in beta for two months then launched in early ‘08. It didn’t happen and ClickZ reported last month [...]
LinkedIn DirectAds
LinkedIn has quietly launched a beta version of a dynamic CPM text advertising platform called LinkedIn DirectAds. No formal announcement of the launch was made on the LinkedIn blog or elsewhere. According to the DIrectAds FAQ, advertisers will be able to dynamically target ads by age, gender, geography, educational institution, industry, and [...]
Facebook continues to quickly and quietly improve their advertising platform. In yet another innovation launched without formal announcement, Facebook now allows advertisers to target ads based on professional titles in user profiles. Previously ads could only target by keywords listed in users’ “interests” field. Now Facebook has indexed professional titles and allows [...]
The Facebook advertising platform continues to advance ahead of the rest of the social network pack. We’re still waiting on the API, but they’ve recently snuck out a feature that allows users to indicate whether they like or dislike an ad served up to them. Where previously there was just a link [...]
Roughly six months ago I posted some information that I dug out of Facebook’s then just launched Facebook Flyer Pro advertising platform. I’ve been poking around with Facebook again the last few days and recent talk about Facebook’s valuation inspired me to update my report. Facebook has improved their advertising platform, now just [...]
Much of the recent buzz (two more) about VoIP app innovation seems to be brewing around Iperia. Iperia’s website is pretty tough to decipher, but it looks like they provide infrastructure for trackable calling and other VoIP stuff. They gave a demo of a potential use of their product at the VON 2007 [...]
Facebook’s recently launched Flyer Pro advertising platform offers a phenomenal, albeit manual, mechanism for targeting advertisements on Facebook. It also shows some interesting statistics about Facebook’s reach. I ran some quick numbers to see which countries were most saturated with Facebook’s +48M users. The winners:
Canada: 22.12%
Norway: 18.68%
UK: [...]
This is going to be all over the place today and I saw it on TechCrunch, but it’s too funny to not post it.
Seth Goldstein posted, in his usual bizarre fashion, about the billions of cookies that lie behind the billions of dollars which make up the recent ad network acquisitions. Seth’s venture AttentionSoft is trying to empower users to take control of their “attention” (embodied in cookies) because, as these acquisitions show, their attention is very [...]
KnowledgeBid- General Expert: Motorcycle DealershipsWe have consultations available for people intimately familiar with motorcycle dealerships. We would like to discuss customer buying habits and trends that have emerged over the last several months, as well as what you think is coming in the market. Ideal candidates will own motorcycle dealerships.
- Resellers/Users/Customers: Corporate Video Conferencing ProductsWe have consultations available for individuals that can provide updates on the sales trends and evaluations for the video conferencing market. Companies of interest include: Tandberg, Polycom, Cisco and Hewlett Packard. Ideal candidates will be a customer, user or reseller of video conferencing products.
- General Expert: Automotive Fasteners (OEM)We are interested in speaking to anyone who is familiar with the competitive landscape of OEM fasteners business in the U.S., as related to manufacturers like Cummins, Boeing, and Harley Davidson and in the UK with Ford's Premier Automotive Group (Jaguar/Land Rover/Aston Martin) and others. Ideal candidates will have deep industry experience and knowledge of the competitive landscape and trends within the industry.
- General Expert/Instructor: Deception & Social Engineering DetectionWe would like to speak with people who have experience training employees of financial institutions in the art of detecting deception/social engineering. Ideal candidates will have a deep background in instruction/teaching these types of techniques and strong empirical data that supports efficacy of their methods.
- Purchaser/General Expert: Human Resource Information SystemsWe are looking for people who evaluate performance management, talent management, and human resources information systems. Ideal candidates should be familiar with the popular vendors out there such as Success Factors, Taleo and other and be able to discuss advantages and disadvantages of the software and services.
- General Expert: IT ProcurementWe are interested in speaking with IT procurement professionals about trends they have seen in budgets and spending over the last several months. Ideal candidates will manage IT procurement budgets and make purchasing decisions for their organization.
- Retail Buyer: Shoes and FootwareWe would like to speak with retail buyers who deal with shoe purchasing. Ideal candidates will be department store shoe buyers or shoe buyers in other retail sectors. We would like to discuss trends in shoe retail and what you think will happen in the industry over the next 6 - 12 months.
- General Expert: Gaming (Activision)We are looking for people who can comment on Activision's outlook over the next 6-12 months. How will games lke Guitar Hero, World of Warcraft, Bond, Starcraft, Diablo and Call of Duty do? What would be expected in terms of subscriber growth? What challenges lie ahead? We'd be interested in talking to someone at a specialty PC maker like Alienware or a video game analyst with experience talking to investment fund managers.
- Dentists & End Users of Dental LaboratoriesWe are conducting a research project on the use of dental laboratories for various products, including crowns and bridges, and removable devices (dentures, cast partials, etc.). In addition to understanding general product usage and procedure trends, we are interested in the impact of new technologies, such as the CEREC system, and of foreign import products on the use of dental labs in the U.S.
- General Expert: Lawn/Garden Retail (Fertilizer)I am interested in learning about recent trends in the fertilizer industry regarding brands, recent consumer demand, and the extent to which consumers are "trading down" from recognized brand name products. Ideal candidate would be a Regional Manager of the Lawn & Garden department of a prominent retail store.
- General Expert: Motorcycle Dealerships
