I checked in on Facebook’s growth and added to the data set used in Part I and Part II. The data is a bit too big for a spreadsheet so I used iCharts to make a dynamic chart that allows for easy visibility. Use the slider on the side to zoom in on the other 90+ other countries. Notice that their global growth continues to accelerate.
The top five most saturated countries as of 12/08:
Iceland 34%
Canada 32%
Denmark 31%
Norway 30%
Chile 24%
Note that Chile went from 3% of the population in 4/08 to 24% in 12/08. That’s pretty solid growth. I’ll post the full country saturation percentages soon.
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[...] October 18, 2007 in Facebook, advertising, information Updated here. [...]
[...] The most effective systems accomplish all three criteria above and are also able to link a user’s profile to the user’s actual identity. When this link is created, users are concerned about how their profiles are seen by others so they ask friends to help raise their score/count to respectable levels. Prime examples are friend/follower counts on Facebook, LinkedIn, and Twitter. If you use one of these sites, think about how many successful adds you needed before you stopped worrying about your friend/follower count. I think for me it was ~50 on each, after which I stopped caring at all. Along my way to 50 I dragged others in deeper by adding them and asking them to add me, and new users were brought into the system who then set out to raise their own scores…wash, rinse, repeat. The primary score these systems highlight within user profiles is the friend count, because increasing friend counts fuel growth and is the exact user behavior they are trying to elicit. Very powerful stuff. [...]