Where’s SelfServe by MySpace?
Back in November of ’07, MySpace announced the future launch of “SelfServe by MySpace” which would “allow advertisers to directly purchase, create and analyze the performance of ads throughout the MySpace network.” It was supposed to be in beta for two months then launched in early ’08. It didn’t happen and ClickZ reported last month that SelfServe may launch in later summer or early fall. MySpace is being left in the dust by Facebook Social Ads and LinkedIn DirectAds. Now Orkut, Hi5, Bebo, Ning and the others need to step up to the targeted advertising plate as well.
