Facebook continues to quickly and quietly improve their advertising platform. In yet another innovation launched without formal announcement, Facebook now allows advertisers to target ads based on professional titles in user profiles. Previously ads could only target by keywords listed in users’ “interests” field. Now Facebook has indexed professional titles and allows for dynamic targeting through the Facebook Ads platform. Perhaps the recent launch of the advertising feedback function was in anticipation of an aggressive move towards monetization via heightened ad targeting? We’re still waiting on the Facebook Ads API but LinkedIn is still using a massively inflated CPM rate card despite their recent $1B valuation and and MySpace still uses Google adwords, putting Facebook miles ahead of the rest of the social networking pack when it comes to advertising technology.


  1. 1 Facebook Releases Ad Targeting by Profession

    [...] Rob Webb sent me an email last night notifying me of the recent change. I took a look and sure enough I could now begin targeting my advertisements based on user job titles (as pictured below). This is a great step forward for Facebook am hopefully the advertisements on the site will continue to improve. [...]

  2. 2 Where’s SelfServe by MySpace? « RobWebb2k

    [...] that SelfServe may launch in later summer or early fall.  MySpace is being left in the dust by Facebook Social Ads and LinkedIn DirectAds.  Now Orkut, Hi5, Bebo, Ning and the others need to step up to the targeted [...]

  3. 3 User Value = Demographics + Tolerance « RobWebb2k

    [...] strategies use dtoday. In the past several months, web services have begun to offer more and more targeted and focused access to their users, a trend that will certainly continue in the social [...]




Leave a Comment




  • Misc.

  • RSS Tweets

  • RSS KnowledgeBid

    • Owners/Operators: Fast Food/Quick Service Restaurants : Fast Food
      We need to interview fast food franchise owners. Ideally, we would like to talk to people who have 2+ years experience owning a franchise.
    • Project Managers or Sales People or Business Development People or Engineers: Wind Turbine Technology
      We are looking for experts who can talk about carbon fiber used in wind turbines or experts who make electrical components used in wind turbines (like from Zoltek and American Superconductor).
    • Expert: Digital Media (Video) Content Management
      We are looking for experts who can help us understand how studios are thinking of windowing and managing content licenses for any new digital media distribution models. We would like to get an idea of what new revenue models might look like as well as how these new versions might impact existing models.
    • Expert: Digital Media (Video) Device Technology
      We are interested in identifying experts who could help us to understand what standards people are currently focused on in the Digital media industry. An understanding of who the players are likely to be in creating the next mass market distribution model and where content is likely to be stored is a must.
    • Online Poker [Regulation] Expert: Gaming
      We are interested in speaking with someone who has an expertise of United States online gaming regulations. Ideal candidate would be familiar with UIGEA and recent proposed legislation in CA & NV regarding online gaming.
    • E-mail Security Infrastructure Purchaser at Fortune 1000/Global 2000 : E-Mail Security
      I am hoping to speak to somebody at a Fortune 1000/Global 2000 who evaluated and purchased e-mail security infrastructure (e.g. IronPost, Proofpoint, Symantec/Vontu, Sendmail, Postini) within the past 12 months.
    • Expert: Hepatitis C
      We are currently trying to identify experts familiar with Hepatitis C. Ideal experts are those who have previously been C-Level executives within the industry. Experts should have worked in the healthcare industry for a minimum of 15 years and have left the industry no later than 12 months ago. Ideal experts would be able to give a 15 minute presentation […]
    • Industry Expert: Airlines
      We are currently trying to identify experts in the Airline industry. Ideal experts are those who have previously been C-Level executives within the industry. Experts should have worked in the industry for a minimum of 15 years and have left the industry no later than 12 months ago. Ideal experts would be able to give a 15 minute presentation on current to […]
    • Specialty Apparel: Fashion
      We are currently trying to identify experts in the fashion industry. Ideal experts are those who have previously been C-Level executives within the industry. Experts should have worked in the industry for a minimum of 15 years and have left the industry no later than 12 months ago. Ideal experts would be able to give a 15 minute presentation on current to […]
    • General Expert: Specialty Chemicals
      We are trying to identify someone with extensive knowledge of the specialty chemicals industry. Ideal experts will have knowledge of companies that primarily produce high value-added chemicals used in the manufacture of a wide variety of products, including but not limited to fine chemicals, additives, advanced polymers, adhesives, sealants and specialty pa […]