Archive for April, 2008|Monthly archive page

Facebook: Reach and Saturation by Country, Part II

Posted April 28, 2008
Filed under: Facebook, advertising, information |
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Updated here.

Roughly six months ago I posted some information that I dug out of Facebook’s then just launched Facebook Flyer Pro advertising platform. I’ve been poking around with Facebook again the last few days and recent talk about Facebook’s valuation inspired me to update my report. Facebook has improved their advertising platform, now just called Facebook Ads, and while ad creation is still manual, they offer CPC payment and social features on top of the incredible targeting they had with Flyer Pro. They still also display the number of users that an ad will target, so messing around with the UI can give you some interesting information about Facebook’s user base. Here I’ve added current data to the spreadsheet I started six months ago. In short, Facebook has added ~28 million users in the last 6 months, growing at an average 140% in the countries where they released data six months ago and today. 70% of their growth was in North America and Europe. I updated population figures so that saturation percentages would be accurate.

Updated saturation leaderboard:
Canada: 28.22%
Norway: 24.04%
UK: 16.88%
Australia: 13.30%
Sweden: 12.20%
Denmark: 10.73%

Trailing 6 month growth leaders:
Turkey: 875%
Israel: 393%
Colombia: 393%
France 294%
Malaysia: 255%
Switzerland: 199%

Investment Research + Massive Industry Shift

Posted April 18, 2008
Filed under: Integrity Research, KnowledgeBid, economics, hedge funds, information, litigation, markets, platforms |
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I had the opportunity to present KnowledgeBid at the Investorside Alternative Research conference in New York last week (conference agenda), attended by an interesting mix of independent alternative investment research providers and buy-side folks. The investment research industry has undergone massive change in the last 10 years, much of which is a result of the information technology explosion, Regulation FD, and unbundled commissions. The dominant groups at the conference last week primarily fell into three categories: 1) expert networks, 2) data mining, and 3) research management. Very few, if any, new players are producing traditional research reports with buy/sell recommendations or general industry analysis. Even fewer are associated with particular trading desks, something that never would have been seen 10 years ago. The recent explosion of the alternative research space has in large part been at the expense of traditional sell side research.

Alternative Investment Research Market Size

The sell side and other large financial service players are now actively partnering with, investing, and acquiring alternative research operations. There has been an explosion of activity in the space in the last six months, part of a larger trend that has been emerging since Reg FD was passed eight years ago. I’ve aggregated major announcements and milestones below (let me know if I missed anything interesting).