Future of Local = Trackable Calls (Part III)
More indicators that web-based local advertising lies in trackable calls (my past writing on the subject here):
1. Yodle raises $12m from DFJ and Bessemer for a trackable call local advertising network.
2. Ingenio is bought by AT&T for trackable call local advertising.
Hi Rob – You are right on. Calling applications are the key to local. IAC’s investment in MerchantCircle is also call related. Check out a post I just blogged on a call-related topic on blog.fastcall411.com.
Richard Rosen
November 29, 2007 at 5:56 pm