Future of Local = Trackable Calls (Part III)

Posted November 28, 2007
Filed under: telecom |

More indicators that web-based local advertising lies in trackable calls (my past writing on the subject here):

1. Yodle raises $12m from DFJ and Bessemer for a trackable call local advertising network.

2. Ingenio is bought by AT&T for trackable call local advertising.

1 comment so far

Richard Rosen on November 29, 2007

Hi Rob – You are right on. Calling applications are the key to local. IAC’s investment in MerchantCircle is also call related. Check out a post I just blogged on a call-related topic on blog.fastcall411.com.

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