Facebook’s recently launched Flyer Pro advertising platform offers a phenomenal, albeit manual, mechanism for targeting advertisements on Facebook. It also shows some interesting statistics about Facebook’s reach. I ran some quick numbers to see which countries were most saturated with Facebook’s +48M users. The winners:
Canada: 22.12%
Norway: 18.68%
UK: 10.58%
Sweden: 9.09%
Australia: 6.64%
United States: 6.57%
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Pingback on Oct 23rd, 2007 at 3:24 am
[...] did a manual calculation of facebook penetration in different countries using the facebook flyer pro tool, which nicely [...]
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Pingback on Nov 2nd, 2007 at 12:34 pm
[...] again … you see what Facebook does to you?) various regions. A fascinating, non-scientific, “study” (using the Facebook flyers application) places South Africa’s Facebook penetration at 1,25%, [...]
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Pingback on Nov 13th, 2007 at 7:01 pm
[...] on suosittu kotimaassa, mutta Rob Webbin koostaman tilaston mukaan se ei ole mitään verrattuna Kanadaan ja Norjaan. Ensin mainitusta yli [...]
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Pingback on Nov 14th, 2007 at 11:45 am
[...] ha realizado un estudio sobre los usuarios de Facebook por países. Los datos informan de que en España la red social no [...]
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Pingback on Nov 14th, 2007 at 4:18 pm
[...] atrás se publicó un estudio llevado a cabo por Rob Webb acerca del uso de Facebook en diversos países del mundo. Según los datos ofrecidos por este [...]
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Pingback on Nov 16th, 2007 at 4:18 am
[...] Facebook: Reach and Saturation by Country ‽ RobWebb2k 22% of Canadians are on Facebook. So are 6.5% of Americans. That insane valuation starts to make some sense. (tags: facebook marketing web2.0 business economics) [...]
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Pingback on Nov 25th, 2007 at 10:04 am
[...] este blog, y gracias al producto publicitario ofrecido por Facebook en USA, denominado Flyer Pro, se puede [...]
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Pingback on Apr 28th, 2008 at 9:47 pm
[...] 28, 2008 in Facebook, advertising, information Roughly six months ago I posted some information that I dug out of Facebook’s then recently launched Facebook Flyer Pro [...]
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October 19, 2007 at 3:15 am
Interesting data. Just wanted to add that while a lot of these countries like Germany and the Netherlands might have a low Facebook penetration, they have very successful Facebook clones (think StuiVZ in Germany). Those might have a far higher penetration than FB itself. Mostly a language issue, I think.
November 13, 2007 at 7:25 am
Fascinating. Great job.
November 15, 2007 at 6:35 pm
i am deeply suprised nigeria is not included in that least as they have a tremendous large amount of facebook users. In the irepresent application they are pne of the top five.
May 9, 2008 at 10:33 pm
Before realizing somebody had done this before, I did the same calculations based on today’s data. The numbers are climbing… I broke down the number of users under 18 vs users over 18, and I also graphed the country GDP vs Facebook’s market penetration. You can find the graphs and the original Excel spreadsheet here:
http://www.ngenera.com/convs/show/6535-facebook-users-per-country-and-correlation-to-gdp