Facebook: Reach and Saturation by Country

October 18, 2007 in Facebook, advertising, information

Updated here.

Facebook’s recently launched Flyer Pro advertising platform offers a phenomenal, albeit manual, mechanism for targeting advertisements on Facebook.  It also shows some interesting statistics about Facebook’s reach. I ran some quick numbers to see which countries were most saturated with Facebook’s +48M users. The winners:

Canada: 22.12%
Norway: 18.68%
UK: 10.58%
Sweden: 9.09%
Australia: 6.64%
United States: 6.57%

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14 Replies

  1. Frederic

    October 19, 2007 at 3:15 am

    Interesting data. Just wanted to add that while a lot of these countries like Germany and the Netherlands might have a low Facebook penetration, they have very successful Facebook clones (think StuiVZ in Germany). Those might have a far higher penetration than FB itself. Mostly a language issue, I think.

    Reply
  3. Chuky

    November 15, 2007 at 6:35 pm

    i am deeply suprised nigeria is not included in that least as they have a tremendous large amount of facebook users. In the irepresent application they are pne of the top five.

    Reply
  4. mr mista

    February 18, 2009 at 3:16 am

    What about Denmark!?

    Reply
  5. ivan

    May 4, 2009 at 5:17 am

    fascinating waste of time, FB very good tool for big brother and kidnappers like in colombia

    Reply
  1. 1 Flavio about Business 2.0 » Blog Archive » Measuring Facebook penetration: every 5th Canadian is on Facebook! Pingback on Oct 23rd, 2007 at 3:24 am

    [...] did a manual calculation of facebook penetration in different countries using the facebook flyer pro tool, which nicely [...]

  2. 2 Thought Leader » Darren Smith » Facebook: Pokes vs real penetration Pingback on Nov 2nd, 2007 at 12:34 pm

    [...] again … you see what Facebook does to you?) various regions. A fascinating, non-scientific, “study” (using the Facebook flyers application) places South Africa’s Facebook penetration at 1,25%, [...]

  3. 3 Tornin juurelta » Viidesosa norjalaisista on jo Facebookissa! Pingback on Nov 13th, 2007 at 7:01 pm

    [...] on suosittu kotimaassa, mutta Rob Webbin koostaman tilaston mukaan se ei ole mitään verrattuna Kanadaan ja Norjaan. Ensin mainitusta yli [...]

  4. 4 Pocos españoles en Facebook Pingback on Nov 14th, 2007 at 11:45 am

    [...] ha realizado un estudio sobre los usuarios de Facebook por países. Los datos informan de que en España la red social no [...]

  5. 5 Los españoles no “facebooking” - Onetomarket Blog Pingback on Nov 14th, 2007 at 4:18 pm

    [...] atrás se publicó un estudio llevado a cabo por Rob Webb acerca del uso de Facebook en diversos países del mundo. Según los datos ofrecidos por este [...]

  6. 6 …My heart’s in Accra » links for 2007-11-16 Pingback on Nov 16th, 2007 at 4:18 am

    [...] Facebook: Reach and Saturation by Country ‽ RobWebb2k 22% of Canadians are on Facebook. So are 6.5% of Americans. That insane valuation starts to make some sense. (tags: facebook marketing web2.0 business economics) [...]

  7. 7 Jorge Villabona » Blog Archive » Más MySpace y más Facebook Pingback on Nov 25th, 2007 at 10:04 am

    [...] este blog, y gracias al producto publicitario ofrecido por Facebook en USA, denominado Flyer Pro, se puede [...]

  8. 8 Facebook: Reach and Saturation by Country, Part II « RobWebb2k Pingback on Apr 28th, 2008 at 9:47 pm

    [...] 28, 2008 in Facebook, advertising, information Roughly six months ago I posted some information that I dug out of Facebook’s then recently launched Facebook Flyer Pro [...]

  9. 9 Facebook: Reach and Saturation by Country, Part III « Rob Webb - RobWebb2K - Markets, Information, Technology, Law Pingback on Dec 18th, 2008 at 6:21 pm

    [...] 2008 in Uncategorized I checked in on Facebook’s growth and added to the data set used in Part I and Part II. The data is a bit too big for a spreadsheet so I used iCharts to make a dynamic chart [...]


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