Facebook: Reach and Saturation by Country
Updated here.
Facebook’s recently launched Flyer Pro advertising platform offers a phenomenal, albeit manual, mechanism for targeting advertisements on Facebook. It also shows some interesting statistics about Facebook’s reach. I ran some quick numbers to see which countries were most saturated with Facebook’s +48M users. The winners:
Canada: 22.12%
Norway: 18.68%
UK: 10.58%
Sweden: 9.09%
Australia: 6.64%
United States: 6.57%
Interesting data. Just wanted to add that while a lot of these countries like Germany and the Netherlands might have a low Facebook penetration, they have very successful Facebook clones (think StuiVZ in Germany). Those might have a far higher penetration than FB itself. Mostly a language issue, I think.
Frederic
October 19, 2007 at 3:15 am
[...] did a manual calculation of facebook penetration in different countries using the facebook flyer pro tool, which nicely [...]
Flavio about Business 2.0 » Blog Archive » Measuring Facebook penetration: every 5th Canadian is on Facebook!
October 23, 2007 at 3:24 am
[...] again … you see what Facebook does to you?) various regions. A fascinating, non-scientific, “study” (using the Facebook flyers application) places South Africa’s Facebook penetration at 1,25%, [...]
Thought Leader » Darren Smith » Facebook: Pokes vs real penetration
November 2, 2007 at 12:34 pm
Fascinating. Great job.
ericgonzalez
November 13, 2007 at 7:25 am
[...] on suosittu kotimaassa, mutta Rob Webbin koostaman tilaston mukaan se ei ole mitään verrattuna Kanadaan ja Norjaan. Ensin mainitusta yli [...]
Tornin juurelta » Viidesosa norjalaisista on jo Facebookissa!
November 13, 2007 at 7:01 pm
[...] ha realizado un estudio sobre los usuarios de Facebook por países. Los datos informan de que en España la red social no [...]
Pocos españoles en Facebook
November 14, 2007 at 11:45 am
[...] atrás se publicó un estudio llevado a cabo por Rob Webb acerca del uso de Facebook en diversos países del mundo. Según los datos ofrecidos por este [...]
Los españoles no “facebooking” - Onetomarket Blog
November 14, 2007 at 4:18 pm
i am deeply suprised nigeria is not included in that least as they have a tremendous large amount of facebook users. In the irepresent application they are pne of the top five.
Chuky
November 15, 2007 at 6:35 pm
[...] Facebook: Reach and Saturation by Country ‽ RobWebb2k 22% of Canadians are on Facebook. So are 6.5% of Americans. That insane valuation starts to make some sense. (tags: facebook marketing web2.0 business economics) [...]
…My heart’s in Accra » links for 2007-11-16
November 16, 2007 at 4:18 am
[...] este blog, y gracias al producto publicitario ofrecido por Facebook en USA, denominado Flyer Pro, se puede [...]
Jorge Villabona » Blog Archive » Más MySpace y más Facebook
November 25, 2007 at 10:04 am
[...] 28, 2008 in Facebook, advertising, information Roughly six months ago I posted some information that I dug out of Facebook’s then recently launched Facebook Flyer Pro [...]
Facebook: Reach and Saturation by Country, Part II « RobWebb2k
April 28, 2008 at 9:47 pm
[...] 2008 in Uncategorized I checked in on Facebook’s growth and added to the data set used in Part I and Part II. The data is a bit too big for a spreadsheet so I used iCharts to make a dynamic chart [...]
Facebook: Reach and Saturation by Country, Part III « Rob Webb - RobWebb2K - Markets, Information, Technology, Law
December 18, 2008 at 6:21 pm
What about Denmark!?
mr mista
February 18, 2009 at 3:16 am
fascinating waste of time, FB very good tool for big brother and kidnappers like in colombia
ivan
May 4, 2009 at 5:17 am